> Parent company: Molson Coors Brewing Company Today, Guinness is best known for its dark draught, described by Guinness as "perfect balance of bitter and sweet." market in 2017 - including the Guinness Stout, which helped make the brewery famous. The brewer shipped over 1 million barrels of Guinness in the U.S. While Americans typically prefer domestic beers, this Irish brew sells well. Start the day smarter: Get USA TODAY's Daily Briefing in your inbox reviewed domestic shipping volume data provided by industry advocacy group Beer Marketer’s Insights to identify America’s biggest beer brands. Many spiked seltzer brands had double-digit percentage point growth in the last year, according to Steinman.Ģ4/7 Wall St. Spiked seltzers and flavored drinks like Mike’s Hard Lemonade, are also cutting into the consumption of legacy beer brands, particularly light beer. This slight dip in beer shipments may be attributable to the rise in popularity of alternate alcoholic drinks.Īccording to a Gallup poll, more than a quarter of American drinkers listed wine as their preferred beverage - the largest share in the poll’s 25-year history. This comes after three consecutive years of modest growth in 2014, 2015, and 2016. beer shipments were down roughly 1% in 2017 and look to be headed that way in 2018 as well, according to Steinman. According to Steinman, the three reasons behind the increased demand for Mexican beers are a growing Hispanic population in the United States, effective marketing campaigns, and the brands' broadening appeal with the general market. These Mexican imports have largely avoided the sales decline that has been common among domestic beers like Miller Lite or Bud Light, instead posting substantial year-over-year growth. The rising demand for beer brands from Mexico has vaulted lagers like like Modelo and Corona up the list of America’s favorite beers.
Many American beer consumers want to try new beverages, leading to a rise in craft beer sales, though that has leveled off over the past few years, Steinman added. “The two main areas of the industry that have gained in decade have been craft and Mexican imports,” Steinman said. that as these familiar beers from large brewers have fallen in favor, two major segments of the American beer market have taken their place. Benj Steinman, president of Beer Marketer’s Insights, told 24/7 Wall St. Though these American brews sell millions of barrels a year, many are waning in popularity.
brewing industry trade publisher, to determine the most popular beer brands in America. reviewed shipping data from Beer Marketer’s Insights, a U.S. Millions of barrels of these beers are shipped across the country each year.Ģ4/7 Wall St.
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These are the types of beers you will likely see advertised during sporting events on TV - brews like Bud Light, Miller Lite, and Coors Light. beer consumption totaled nearly 159 pints per person in 2016 alone.Ī large portion of the beer consumed comes from major beer distributors such as Molson Coors Brewing Company and Anheuser-Busch InBev. list the hoppy concoction as their alcoholic beverage of choice. View Gallery: The most popular beer brands in AmericaĪmericans love beer.
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